I have had quite a few emails from readers recently asking me if this ‘cheap’ champagne sold by such and such a supermarket is actually any good and worth buying. Even one enquiry as to whether Tesco’s ‘exclusive label’ Louis Delaunay Brut would keep long enough for a wedding in June next year. This and many other similar questions led to the idea of setting up a blind tasting of a cross section of such supermarket wines, the champagnes that tend to have the most dramatic discounts at key times of the year, so it all seemed very timely.
I asked Anthony Rose of the Independent to drop by and help me assess them. I didn’t call in any samples of the supermarket ‘own label’ champagnes (bar one from Morrisons) but concentrated on the more obscure names, suppliers of which tend to change relatively frequently, so style and often quality can be inconsistent. All the wines included will be retailing at some point before the New Year at under £20 a bottle, some for considerably less. The Louis Delaunay mentioned above will only be priced at under £10 (if you buy four bottles) for another 24 hours (though I daresay the price will drop to near this level again in the next five weeks).
To make things a bit more interesting I included two sparkling wines in the line-up – one English, one Australian. As it happens both Chapel Down Vintage Réserve and Cloudy Bay Pelorus will be on promotion too soon, both being priced at £14.99-£15.99 a bottle. With the possible exception of Nicolas Feuillatte champagne, they were arguably the two strongest brands in the 18 strong line-up. Pelorus is of course owned by Veuve Clicquot, and they know a thing or two about branding there.
Anyway I digress. You’ll want to know the results of our tasting and which of these fizzes we reckon are worth shelling out for. We picked seven champagnes that scored 87 points or more, a level both the Chapel Down and the Pelorus also achieved. Following on from a very impressive Lidl tasting for journalists last week (of which there will be more in a few days) it was little surprise to see the Lidl Comte de Senneval Grand Réserve (£17.99) do well. It was the only wholly Grand Cru sourced champagne.
It was a surprise when the wrappers from the blind tasting came off to see we marked the Tesco exclusive Louis Delaunay one point higher. If you want to try it you have only 24 hours to get it at just £9.74 a bottle (providing you buy four). The better known regular discount vehicles from Tesco and Sainsbury’s – Andre Carpentier and Etienne Dumont respectively – were rather dull in comparison. But things picked up again with Veuve Davanlay from Morrisons, which will be selling at better than half price — £12 as you ask – from the start of December. Though I wouldn’t want to spend £28.99 on this wine, we both preferred it to the Morrisons M Signature Brut that costs £18.99.
We then hit a good patch with the two sparklers; Nicolas Feuillatte Grande Réserve Brut (£15 at Sainsbury’s until the New Year), Laytons Brut Réserve from Jeroboams (down to £15.95 a bottle and you can also get halves and magnums) and finally a newcomer to M&S, Abel Chalot Brut which will be half price down from £32 to £16 from 2 December. This last named champagne I gave my highest score to, after enjoying a couple of glasses of it the next day watching England play appalling rugby. It quite cheered me up.
On Sunday a group of consumers came round to try the fizzes and we will report on what they thought shortly.