In the Spring of 2010 there was some optimism about a recovery in Champagne among the major producers.
The Champenois need to put more effort behind marketing vintage champagne, the best value for money wine in the category.
Meininger’s Wine Business International, February 2010. “Champagne’s Great Success” (PDF)
What has helped make Champagne a long-running success story. This feature also gives the key figures for the top ten groups in Champagne which dominate sales, particularly on export markets.
Because they can charge as much for non-vintage rosé and sell it after much less cellaring some Champenois are neglecting the important vintage champagne category. They do so at their peril.