Dom Pérignon launches 2002 P2

Dom Pérignon 2002 P2 and the original release

Bruno Paillard, who has long championed the use of disgorgement dates on his own champagnes, and those of the brands in the wider BCC group, has an anecdote he is fond of bringing up to emphasize the importance of post-disgorgement ageing. He feels the more venerable the wine, the longer it needs to recover from the shock of disgorgement. In much the same way as an older person is likely to take longer to recover from a serious operation than a younger one. It makes sense. Champagne is unlikely to perform at its best Continue reading “Dom Pérignon launches 2002 P2”

Canard-Duchêne celebrates 150th anniversary and launches new prestige Cuvée V

Alain Thiénot raises a glass of Cuvée Léonie to 15 years of work at Canard-Duchêne

Last month Canard-Duchêne hosted guests from around the world in Ludes to celebrate the house’s 150th anniversary. It has been 15 years since Alain Thiénot bought the house from LVMH, Continue reading “Canard-Duchêne celebrates 150th anniversary and launches new prestige Cuvée V”

Message in a bottle

One of the main reasons that champagne houses covet working with the leading airlines is they like the exposure for their brands. They want to be seen as the preferred pour in the first or business class cabin. Partly because this is an affluent audience that’s difficult to reach, they will even agree relatively unprofitable deals to get the listing, though of course they are at pains to deny this.

But they know there is a large potential downside to this exposure. Will the cabin staff pour the champagne in front of the customer, thus showing Continue reading “Message in a bottle”

Piper’s ‘new wine’ another Essentiel step to restore image

It’s very hard for a champagne brand to get rid of a negative image. Years of ownership by the Rémy-Cointreau drinks group (they also used to have Krug in their grasp), which better understands the spirits market, did a good deal of harm to Piper-Heidsieck’s reputation, something which in Champagne essentially rests on the quality of your mainstream non-vintage cuvée, likely to account for more than 80% of your sales.

Purchased by the French luxury goods group Entreprise Patrimoniale d’Investissements (EPI) from Rémy-Cointreau in June 2011, along with sister brand Charles Heidsieck, fundamental changes were made to the way the business is run. Firstly, EPI owner Christopher Descours installed Continue reading “Piper’s ‘new wine’ another Essentiel step to restore image”