Piper’s ‘new wine’ another Essentiel step to restore image

It’s very hard for a champagne brand to get rid of a negative image. Years of ownership by the Rémy-Cointreau drinks group (they also used to have Krug in their grasp), which better understands the spirits market, did a good deal of harm to Piper-Heidsieck’s reputation, something which in Champagne essentially rests on the quality of your mainstream non-vintage cuvée, likely to account for more than 80% of your sales.

Purchased by the French luxury goods group Entreprise Patrimoniale d’Investissements (EPI) from Rémy-Cointreau in June 2011, along with sister brand Charles Heidsieck, fundamental changes were made to the way the business is run. Firstly, EPI owner Christopher Descours installed Continue reading “Piper’s ‘new wine’ another Essentiel step to restore image”