Although we are currently seeing heavily discounted champagne prices in UK supermarkets in the run-up to Christmas it seems clear that the major brands will all try to raise their selling prices early next year following widespread rises in the cost of grapes from the 2011 harvest. On average grape prices have risen by at least 3% across the board but there are reports of larger increases for grand cru grapes.
“We are hoping the increase won’t be higher than 2 to 3%, but this will depend on the Crus involved, says Bruno Paillard, chairman of BCC, Champagne’s second largest group and owner of Lanson. “Some places in the Aube this year should see their price 5€ per kilo, while some grands crus grapes will cost more than 6€ per kilo.”
Alexandre Penet-Chardonnet, a small producer with vineyards in the Montagne de Reims grands crus of Verzy and Verzenay says the price is “around 5.85€ for grand cru Noir”. At Champagne Mailly, the grand cru co-operative, MD Preau puts the increase in prices for grand cru material at “around 5%”. While a press operator dealing with a number of the major houses based in the grand vallée de la Marne says: “It will be 5.85- 5.9€ per
kilo for basic grapes at my press house which is a 4.5% increase on 2010 prices and he is seeing prices as high as 6.40€ per kilo for certified grand cru Pinot Noir”.