Who buys champagne at the ‘full’ price in a UK supermarket? If a supermarket lists something you want, you just need to wait until they slash the price before making your purchase. And if it is one of the big brands, you won’t have to wait for long. As the retail war between grocers continues apace, the only issue is trying to assess what’s a ‘good discount’ for any given brand. Each week there’s usually something with a least a £10 reduction, see the Latest Champagne Offers page.
But will it last? The recent problems with the 2016 harvest, already hit by severe frost earlier in the year, and more recently from several weeks of unusually wet weather which have caused severe mildew problems, suggests at least a doubt. But the Champenois still have at least half a harvest in reserve and the retailers show no sign of changing tactics. So perhaps it will.