When I met up with him back in April in Reims, Pierre-Emmanuel Taittinger was 
proudly showing off the special bottle they have produced as the official Champagne of the 2014 FIFA World CupTM, a deal secured by his son Clovis.
The UK is a very important market for Taittinger and during our conversation Pierre-Emmanuel made several references to London as the champagne consumption capital of Europe, even ahead of Paris, he was in particularly ebullient mood.
When asked for a prediction about the World Cup and who might make it to the final he suggested we might see an England France match. How realistic this suggestion is we are about to found out, but even without it, there will be lots of opportunities to celebrate sporting success with a glass of champagne over the next few weeks.