High pricing flatters discounts offered at Majestic

There is some weird pricing on champagne going on at Majestic and has been for quite a while. Who in their right mind would buy Laurent-Perrier Brut Rosé for £75 a bottle, but that is now their full price for this wine. They have the same house’s prestige cuvée Grand Siècle, on superb form last time I tasted it, selling for the same amount. Veuve Clicquot Rosé was down £10 at £50 a bottle last week. Bad luck if you bought it then, now it has dropped to £39.97 if you buy two bottles.

The non-vintage cuvées of top rated houses Bollinger and Pol Roger now appear to be ‘valued’ by Majestic above that of Louis Roederer priced at £50 versus £45. All are regularly discounted to the late £30s, closer to their ‘real’ retail price, but make sure you buy them when they are in the lowest cycle, which has just ended for Pol and Bolly.

Because they have bumped their nominal full retail prices up so high, a 25% discount is hardly worth bothering with so we’ve only listed the 33.3% discounts now on our retail offers page. To give an example of how the high pricing makes large discounts look much more attractive than they really are, I’d take the example of Laurent-Perrier Rosé again. Until 29 April it was listed under a ‘buy two save £30 banner’ which sounds good. But in reality that just bought the price down from an inflated £75 to a still steep £60 a bottle. Surely Majestic’s champagne consumers aren’t dumb enough to fall for this?

 

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