Fizz price war takes off

As we near the end of November, so the promotional activity at the supermarkets hots up with lots of copycat deals as the grocers try to match anything their competitors put out. Heidsieck Monopole Blue Top, a basic level non-vintage brut, is being pushed by Sainsbury’s, Tesco and ASDA who all have it priced around the £15 mark. Sainsbury’s have gone one step further cutting the single bottle price to £12.49 a bottle, as a reader near Oxford spotted. Perhaps to better the Co-op’s deal on Piper Heidsieck, they have also extended their offer on this brand, and cut the price further to £18 a bottle.

In the latest competitive move ASDA has upped the anti by bettering Morrisons offers on Lanson Black Label and Rosé (by 99p) and cutting the price of its own label exclusive Pierre Darcys Brut NV to just £10 a bottle. Aldi has reduced the price of its Veuve Monsigny exclusive label to £9.99 into the New Year.

Further discounts are likely to emerge shortly with another 25% off the whole range due to start imminently. See latest offers

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