Augustin and Leroux in new positions post Bollinger

Two former top Bollinger managers, well known to the UK champagne trade, have started new export orientated jobs. Hervé Augustin, previously Bollinger MD, whose ‘resignation’ as President of Ayala last September surprised many industry observers, has joined Champagne De Castelnau at the Reims-based CRVC co-operative as their export director. And earlier this month, Stephen Leroux, former sales and marketing director at Bollinger, who briefly worked last year on the export side at Louis Roederer, joined the EPI management team under MD Robert Remnant, specifically working on the Charles Heidsieck brand.

Augustin oversaw a complete restoration of Ayala’s fortunes and image moving over from managing Bollinger after the family bought the ailing house in January 2005. The CRVC MD Pascal Prudhomme says Augustin will help them achieve their objective of « reaching sales of 500,000 bottles for the De Castelnau barand by 2016, its 100th anniversary, with 50% sold outside France”. Aged 62, Augustin’s career in Champagne, which spans 37 years, began at Laurent-Perrier working with his uncle Bernard de Nonancourt.

The appointment of Leroux on the Charles Heidsieck brand shows EPI’s determination to build a talented management team capable of restoring this famous marque’s image, positioning it in the same territory as brands like Roederer and Bollinger.