Moët signs Federer as new brand ambassador

Moët & Chandon has announced that tennis icon Roger Federer is to be the house’s new brand ambassador. Federer will take centre stage in Moet’s new advertising campaign when it starts in March. “Roger Federer personifies the glamour of achievement, great generosity and tremendous style values that have been key to our house throughout its long history,” says Stéphane Baschiera, Moet’s CEO. Moët has become an active sponsor in tennis over the past few months and is the official champagne of the ATP World Tour, the French Open, the Shanghai Masters and the US Open.